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Eric Reyna
Case Studies
Other Works
- Significantly reduced bounce rate for first-time users
- Discovered and highlighted most-used map features
- Increased interaction with map layer toggles and POI filters
- Positive feedback from both casual users and conservation partners
- Map became a primary planning tool, users positively reported no longer needing 2 or 3 external apps
I mapped visual complexity to map zoom level; more data revealed as users zoomed in.
This reduced overload and helped users explore without feeling lost.
I partnered with GIS to reprioritize POIs based on type and proximity, reducing redundancy and clutter.
Important icons were easier to find without overwhelming the screen.
Weather and flow were core to planning but they needed to feel lightweight.
I designed compact overlays and condition drawers that didn’t compete with map clarity.
We visualized fish species locations through heat mapping and data layers rather than specific pins of honey holes, aka "Hot Spotting".
This respected habitat sensitivity while still guiding users toward useful info.
Designing data-heavy tools taught me the value of progressive disclosure and restraint.
The key wasn’t showing more data, it was showing less at the right time. Letting users focus helped them feel more informed, not more overwhelmed.
Collaborating with the GIS team was key to the success of this project; we had to align on taxonomy, API capabilities, and what data was “safe” to surface.
In a future version of this project, expect to see the design and structure of base map layer defaults that are both preset and personalized and remembered past usage/saved states on open.
