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👋
Howdy!
My name is Eric Reyna.
I use Design Grit® to simplify the complicated and scale products.
Featured Work
Platform Design
Internal Tools
AI Design
Building Internal Field Data Tools
Designed tools for partners and brands to support AI applications and enable aquatic conservation
Feature Prioritization
Retention Design
Data UI
Defining a Behavior-Informed UX Hierarchy
Surfacing tools that drive daily user engagement
Data UI
Information Architecture
GIS Integration
Displaying Data Without Overload
Architecting a scalable system for navigating 1,000,000+ dynamic data points without cognitive overload
Conversions
Onboarding
Navigation
Improving Onboarding UX at OnWater
Simplifying navigation UX to stop churn and start conversions
