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👋
Howdy!
My name is Eric Reyna.
I am a Senior Product Designer.
I use Design Grit® to make the complicated simple and scale products.
Featured Work
Platform Design
Internal Tools
AI Design
🛠️ Building Internal Field-Data Tools
Designing Tools for Partners, Brands & Conservation
Feature Prioritization
Retention Design
Data UI
🧰 Behavior-Informed UX Hierarchy
Surfacing Tools That Drive Daily User Engagement
Data UI
Information Architecture
GIS Integration
📊 Displaying Data Without Overload
Architecting a scalable system for clarity navigating over a million dynamic data points without cognitive overload.
Conversions
Onboarding
Navigation
🧭 Improving Onboarding UX at OnWater
How we stopped churn and started conversions by simplifying navigation
